We are keen to assist school management teams with key strategic decisions. We offer a fresh and informed perspective on complex issues. We are also happy to assist with a particular project (how to maximise the PR value of a new building, for example) or, to critique a school development plan and offer suggestions as to how to enhance it.
We think in the broadest possible terms and bring experience from teaching, marketing and journalism to bear.
Marketing has been transformed over the past twenty years and independent schools have become increasingly adept at it. The challenge now is to stay ahead of the competition and to bring new parents on board as the sector continues to evolve.
We propose a marketing audit in which your main tools and platforms are analysed. This is cost-effective and can ensure you gain full value from the work done by your existing marketing team.
We partner with an award-winning design agency to create stunning new branding which both stands out and is authentic. We can also create new designs to enhance your existing message, minimising any disruption.
Schools marketing has indeed evolved considerably but a surprising number of adverts are still produced which lack either impact or clarity.
Most importantly, in a world dominated by moving and still images, the quality of images is of even greater importance - something we can guarantee.
We can proof important speeches and make suggestions as to how to sharpen language, clarify tone and refine the message contained therein.
This could involve anything from a big Open Day or Speech Day address to something much smaller which needs to be shaped for a particular audience.
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